Friday, January 18, 2013

Of Friendly, Welcoming and Growing


I’ve been thinking lately of similarities and differences between my current hometown, Austin, TX [yes I’ve just outed myself on that one] and former hometown, Pittsburgh.  At some future point I’ll detail why in my opinion Austin and Pittsburgh are so uniquely similar, and similar in unique ways.  But for this posting I draw on conversations over the years of living in each place.  I believe I have now reached a point where I have lived in Austin for as many years as I lived in Pittsburgh.  OK, for clarification, I grew up and resided through college in “the Pittsburgh area”.  The City line was about five miles up the road from my burg.  To Pittsburghers, that’s an important distinction.  Michael Chabon, another nominee in my pantheon of Pittsburgh saints [even though he currently writes from “Bizerkeley”, CA] lectured one night at Southwestern University in Georgetown, TX about 15 miles north of Austin and I was fortunate to have attended.  He began the lecture by explaining to the gathered Texans that even though he loved Pittsburgh, and wrote lovingly of it, AND considered himself a Pittsburgher, to “native” Pittsburghers he would never be one.  He noted that Pittsburgh’s a place where, close to quoting him here, if you were born just a step outside the City line, and the moment you could take a breath you were whisked across that line into Pittsburgh, you would not be considered a “Pittsburgher” by the City’s natives.  I believe the audience shared the joke partially because Texans resemble that remark.

But this leads me into my comment for this post.  Years back I had lunch at the Holiday Inn in Pittsburgh’s Oakland section with a “mover and shaker” who directed a joint effort between CMU and Pitt to incubate technology companies from the universities’ academic pursuits.  He said something that I have carried with me ever since: “Pittsburghers are friendly but not welcoming”.  And he meant it as an indictment resulting in an impediment to growth.  He said that enterprises found it easier than one might think bringing talent into Pittsburgh as their initial impressions were usually good and they found the social climate “friendly”.  [I seem to remember local TV station KDKA in the 70s used the moniker “The Friendly City”.]  The problem was that those new transplants too often left after a relatively short amount of time.   In leaving, they took ideas, training and often whole enterprises with them.  And where did they go?  Places like Austin, but also other places either more socially welcoming like North Carolina and Atlanta or places more economically wide open like Seattle and the Silicon Valley.  The mover and shaker believed that along with more developed sources of capital funding, a more welcoming social net would equalize in and out migrations to something consistent with economically dynamic cities.

Think of why you shop at a particular hardware store, frequent your preferred airline, or settle in a certain neighborhood.  I’d be willing to bet these and dozens of similar decisions are made due to social bonds.  People who welcome us into their lives get a hold on us that makes all the other things around us fade to the background; one example being your neighborhood.  You love your ‘hood.  You grill with neighbors and share the picnic.  You gossip over a glass of your preferred refresher.  You worry about someone up the street who you haven’t seen in while.   Sure, in the midst of all that you don’t like the paint color on a neighbor’s house.  Or worse, the crying need for fresh paint, whatever the color.  Maybe there appears a wall with graffiti a couple blocks over nearer the highway.  Or you’ve reached the end with a neighbor’s dog using your front yard as their latrine.  But overall, the social network keeps you grounded to your neighborhood.  And as a result, you’re reluctant to leave for another part of town, or part of the country.  For newcomers, THAT’S what was missing in Pittsburgh, I’ve been told.

I contrast that view with Austin.  Back in the 90s when I first moved here there was a guy in my startup company who was originally from Cleveland, OH.  He even graduated from UT’s football rival Ohio State.  He told me the reason he settled in Austin was that after motorbike touring the country during his vacations, he never encountered a place as “welcoming” [his words] as Austin.  I hear that same comment all the time in the local Austin media.  After big events such as ACL Fest and SXSW you’ll hear and read of entertainers, business people or just participant fans say they decided to look for work or housing and move here because so many people open their homes, hearts and attitudes to them.

Pittsburgh has come so far economically in the last 20-plus years so it’s now seeing higher in-migration.  And often Pittsburghers will ask newcomers, sometimes sheepishly fearing a veiled put-down I suppose, “Why did you move here?”    By contrast, I interact daily with Texans who are not only natives, they are fifth and sixth and beyond generation natives.  And their attitude to me is always “What took you so long to get here?”  So I end this piece with a question.  Or lots of questions.  What attitudes need to change?  Can you change the character of a city quickly enough to keep up with the pace of global economic change?  Can you rely on an initial core group of newcomers, perhaps themselves more open to other newcomers, to form the basis of social and economic progress?

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